I bought me a bottle of Dial brand shower gel. What an investment! Why Dial? It was on sale, and whatever shower gel is on sale when I go to the drug store has a leg up in being purchased. So much so that I buy 4 or 5 shower gels ahead of needing them just to get that sale price, but this isn’t about me being frugal or fiscally responsible, or anything like that. No. It’s about Dial. Dial has probably been sitting in a cupboard for a few months waiting for its chance, and it has arrived. So I reach into said cupboard, and pull out a very impressive looking bottle with a solution so blue I could only describe it as perfect. What’s on this impressive looking label I wonder? It says ‘sub zero’ and has a picture of a freezy kind of raindrop, but then in bigger, bolder letters it says ‘FRESH REACTION’. If you know me, you know I’m all about fresh reactions. In fact, I’ll bet I stood there in the store and looked at the different scents, and instead of smelling them, I judged them on the perfection of their colour, combined with the wow factor of their mission statements, and I don’t remember what the other ones said, but I can picture myself holding up this shower gel and thinking ‘hell yeah I want to cause some FRESH REACTIONs’, and then wasted no time in cashing out my purchases for the day.

Wanna know what else it says? ‘Micro-Infused Scent Technology’. What is that? Sounds impressive! The explanation below states ‘Specifically formulated to energize your senses and leave you feeling refreshed’. Cool! I’m buying this! Then it says ‘Non-Drying Formula’. What the hell is that forward thinking awesomeness??? Below it explains ‘Engineered with the right balance of moisturizers’. That’s fantastic. I don’t like to moisturize, and this will do it for me. Not only that, but it won’t OVER moisturize which I hate…. it is engineered with the right balance!! This is going to be the best $3 I ever spent. Then there are 2 more bullet points, but I realize they are just French versions of the first two. Slight downer, but I’m still pretty excited to get this thing home.

So today, just now in fact, I grab the bottle because it’s next in the queue, and I notice there are USAGE INSTRUCTIONS!! Oh, I better read these. Don’t want to fuck it up. This is just the best.
1. Squeeze out (of course, right?? I mean you would need to apply the gel, and you can’t do that if it’s in the bottle)
2. Lather up (ie you cannot just gel yourself up and become a ball of slime, that just won’t do. This unique product actually becomes soap sudsy if you move it around)
3. Rinse off (key final step, because how often do we forget, and just go to work with shower get STILL covering our bodies)

I think I do sarcasm well, but in case I don’t (or in case you’re in one of those countries that doesn’t understand that), I’m totally fucking kidding. In fact I find the audacity of Dial thinking I wouldn’t be able to figure out how to take a shower, upsetting and offensive. Honestly Dial, how desperate are you to find content for the front of your bottle, that you would actually try to instruct us how to use soap? Did your legal team make you do this? Were there too many instances of shower gel misuse? Was the customer service department flooded with calls from consumers who couldn’t navigate their way through using shower gel? It reminds me of those Disaronno commercials where that idiot bartender teaches you to make a Disaronno and Coke….’First you add the Disoronno……….’ I can figure out how to make a 2 ingredient drink asshole!!!!

But then, I’m of two minds about it. Maybe I should be thanking Dial. It is the responsible thing, right? I mean other than the super disgruntled like myself, who would really get offended by something like this? I know what you’re thinking…..just take a shower, man. You’re right. I’m just being difficult. I have a 2-year-old. Maybe he’d appreciate prominently displayed instructions. He’s never used shower gel before. People need reminders sometimes. We forget basic shit like the super obvious rules of the road, common courtesy, how to hold a knife, blah blah blah. I think it’s just time for me to clear my mind, and clean my body. Dial, I forgive you for being aggressively obvious, because you did give me some packaging thrills before that. I suppose if this Micro-Infused Scent Technology works the way you say it does, then you’re alright in my book.